Aesthetic of Friction - TEDx Utrecht

As infodesign writes "It's academic, so it must be European." Yes guys!

I am excited ... to speak at the TEDx event on Moral Persuasion on the 8th of November at the Utrecht Hogeschool on "Transformational Objects and an Aesthetic of Friction".

I was really there ... Proof is courtesy of my friends from Design and Emotion.

... and I have a sponsor: TaskForce Innovation Utrecht - Service Design project Are you being Served? Thanks Marieke.