If it comes to music, experiences are central. Concert "industry" is constantly rising. In 2009, people were willing to pay an average of$64 to see a top 100 act in the US, that is, to pay for an event, which is typically consumed in less than three hours. Such experiences get a good part of their positivity from personal meaning and re-experiencing. Arthur Almenräder found that admission tickets are often used as tangible memorabilia, placed somewhere visible to trigger memories (and joy from anticipation). While the concert experience, people take digital pictures and movie snippets as intangible memorabilia, typically stored away on a computer.

Arthur's tickboard aims at linking these two realms by augmenting the tangible tickets with the intangible digitalized memories.