Tickboard
Tickboard

If it comes to music, experiences are central. Concert "industry" is constantly rising. In 2009, people were willing to pay an average of$64 to see a top 100 act in the US, that is, to pay for an event, which is typically consumed in less than three hours. Such experiences get a good part of their positivity from personal meaning and re-experiencing.

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Supervised student projectsMarc Hassenzahlconcerts, experience design, human-computer interaction, industrial design, interaction design, memorabilia, music, user experience
Experience Design on NordiCHI 2010
Experience Design on NordiCHI 2010

Sarah Diefenbach, Matthias Laschke, Claudia Nass from our cooperation partner IESE, and from the Daniel UllrichTechnical University Darmstadt will present on this year's NordiChi 2010 in Iceland. Monday, October 18., 11:00: DESIGNi – A Workbench for Supporting Interaction Design by Claudia Nass, Kerstin Klöckner, Sarah Diefenbach, Marc Hassenzahl. This is a result of the FUN-NI project.

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TalksMarc Hassenzahlexperience design, human-computer interaction, interaction design, methods, NordicCHI, user experience
Nachhaltigkeit designen? Produktentwicklung an den Grenzen des Wachstums
Nachhaltigkeit designen? Produktentwicklung an den Grenzen des Wachstums

Am 13. Oktober 2010, 18:00 Uhr, nehme ich an einer Podiumsdiskussion zum Thema "Nachhaltigkeit designen?Produktentwicklung an den Grenzen des Wachstums" teil.  Sie findet an der TU Berlin, Franklinstr. 28/29, Raum 7513 statt. Ein Flyer findet sich hier. Ich bin gespannt.

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TalksMarc Hassenzahlengergy-saving, human-computer interaction, interaction design, pers, persuasive technology, transformational products
linked. What the hell are these boys doing?
linked. What the hell are these boys doing?

In line with an experience-driven approach to technology design, Matthias Laschke suggest linked. as a communication device for teenage boys. An ethnography-inspired study revealed that teenage boys tend to "squabble" to express and fulfill their need for relatedness and physicality. linked. draws upon this.

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Supervised student projectsMarc Hassenzahlaesthetics of interaction, experience design, human-computer interaction, industrial design, interaction design, user experience
Wahre Männer müssen raufen: Das Gestalten von technologievermittelten Verbundenheitserlebnissen
Wahre Männer müssen raufen: Das Gestalten von technologievermittelten Verbundenheitserlebnissen

Wenn zwei Jungen sich raufen, bedeutet das nicht gleich, dass sie Streit haben oder sich nicht mögen. Häufig bedeutet es sogar genau das Gegenteil – "sich kabbeln" wird dann zum Ausdruck von Verbundenheit und Nähe. Die vorliegende Arbeit präsentiert ein Konzept zur technologischen Vermittlung des "Kabbelns" bei Jungen im Alter von 10-14.

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PublicationsMarc Hassenzahlexperience design, human-computer interaction, interaction design, user experience
Experience before products
Experience before products

For many in business, designing the experience before the product seems a weird thing to ask for. In the end, it is all about computers, mobile phones, game consoles, or washing machines – concrete products addressing concrete tasks. Yes, they should look and feel good, but, hey, working, talking, playing, washing is what people do and we provide products to do so. It is all about the product. This is at best "self-absorbed" as David Grzelak pointed out in his a brief opinion on Advertising Age. I would call it ignorant.

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Inspirations, OpinionsMarc Hassenzahlmarketing, user experience